Author: Read Mercer Schuchardt

Read Mercer Schuchardt is Associate Professor of Communication at Wheaton College. He is the founder of Metaphilm and co-author of Understanding Jacques Ellul. He and his wife Rachel have nine children and live in Wheaton, IL.

My Customer Feedback Form After Purchasing a New Apple Product

Tell us about your experience at the Apple Store. It was a very busy Saturday.  Think of the sound of trickling water.  The customers outnumbered the employees by 20:1.  The cleaning lady from Eastern Europe dusted the shelves silently but efficiently.  The middle-aged moms waited for their apps to download.  The conversations were chatty, clipped, […]


God Does Not Post to YouTube

The following text was originally delivered as a Wheaton College chapel talk on March 4th, 2009. A video of the talk may be viewed here. When the college chaplain invited me to speak on the theme of “Embracing God’s Will”, I immediately accepted — in fact, I embraced it as God’s will.  And my next […]

The Medium is the Messiah: McLuhan’s Religion and its Relationship to His Media Theory

To say that Marshall McLuhan was incidentally a Christian, or that his Catholicism was just part of his private life, is a little like saying that Karl Marx was only incidentally a Marxist. This essay will attempt to reconcile the seeming contradiction between the Marshall McLuhan who had “no theory of communication” and was simply […]