Author: Read Mercer Schuchardt

Read Mercer Schuchardt is Associate Professor of Communication at Wheaton College. He is the founder of Metaphilm and co-author of Understanding Jacques Ellul. He and his wife Rachel have nine children and live in Wheaton, IL.

My Customer Feedback Form After Purchasing a New Apple Product

Tell us about your experience at the Apple Store. It was a very busy Saturday.  Think of the sound of trickling water.  The customers outnumbered the employees by 20:1.  The cleaning lady from … [Read more...]

POMO + FOMO + YOLO = GOPRO

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God Does Not Post to YouTube

The following text was originally delivered as a Wheaton College chapel talk on March 4th, 2009. A video of the talk may be viewed here. When the college chaplain invited me to speak on the theme of … [Read more...]

The Medium is the Messiah: McLuhan’s Religion and its Relationship to His Media Theory

To say that Marshall McLuhan was incidentally a Christian, or that his Catholicism was just part of his private life, is a little like saying that Karl Marx was only incidentally a Marxist. This essay … [Read more...]