Author: Eric McLuhan

Eric McLuhan is an internationally-known and award-winning lecturer on communication and media, with over 40 years teaching experience in subjects ranging from high-speed reading techniques to literature, communication theory, media, culture, and Egyptology. He has taught at many colleges and universities throughout the United States, Canada, and abroad. In addition to co-authoring Laws of Media in 1988 and working closely for many years with his father, the late Marshall McLuhan, he has also been deeply involved in exploring media ecology, a field that owes its name to the term he coined in February 1968 and gave to Neil Postman — who popularized the term. Eric McLuhan received his Ph.D. in English at the University of Dallas, and is the author of The Role of Thunder in Finnegan’s Wake, Electric Language, Media and Formal Cause, and co-author, with Wayne Constantineau, of The Human Equation and Know Thyself: Action and Perception. His personal website is www.ericmcluhan.com.

The New Nomads: Eight Characteristics of the Electric Mass Audience

eric mcluhan the new nomads

Some years ago W.B. Yeats wrote a poem called Sailing To Byzantium (1928), and one of the verses goes this way: Once out of nature I shall never take My bodily form from of any natural thing, But such a form as Grecian goldsmiths make Of hammered gold and gold enamelling To keep a drowsy Emperor [...]